What we offer

A 3-step module to enhance brand strategy and portfolio management through the assessment of brand equity and positioning; brand interaction within the competitive landscape; and flagship brand vs. sub-brand performance.

A brand equity solution to assess consumer-brand relationships and levels of engagement based on 3 key dimensions: emotional, functional, and attitudinal.

An integrated qualitative and quantitative segmentation model based on behavioral psychology and multi-layered analytics to identify opportunity gaps and optimize consumer targeting and reach; communication; innovation; and product development.

An insight activation methodology turning primary consumer observations into actionable activation platforms.

A cross-functional and interactive approach to developing new products and communication concepts that assimilates consumer insights at the heart of the process.

A volumetric forecasting module incorporating key market factors including communication, media spend, and expected distribution, to anticipate the future potential volume of new innovations once launched based on trial and repeat purchase.

A suite of advanced analytics and insight tools to address full-fledged concept evaluation and product assessment, enabling brands to validate current product performance and support product launch decisions that ensure sound, successful innovations.

Expert guidance and actionable insights to assess customer journeys, drive loyalty, and boost customer satisfaction.

Track and enhance engagement across all media touchpoints and optimize communication message stimuli.

An array of analysis models to implement best-in-class pricing strategies and drive volume growth while maximizing profitability.